Lifedata.ai
An enterprise platform for Omnichannel Customer Experience.
Timeline
Timeline
Timeline
6 months
6 months
6 months
Services
Services
Services
product design
product design
product design
Team
Team
Team
5 people
5 people
5 people
year
year
year
2021
2021
2021
website
website
website
lifedata.ai
lifedata.ai
lifedata.ai
Task
Task
Task
Tasked to redesign and improve platform & website
Tasked to redesign and improve platform & website
Tasked to redesign and improve platform & website
I was charged to update existing navigation of the platform, create analytics, update user flows and do general improvements of the platform. I was also tasked with updates of the website’s and platform’s visual identity.
I was charged to update existing navigation of the platform, create analytics, update user flows and do general improvements of the platform. I was also tasked with updates of the website’s and platform’s visual identity.
I was charged to update existing navigation of the platform, create analytics, update user flows and do general improvements of the platform. I was also tasked with updates of the website’s and platform’s visual identity.
Challenge
Challenge
Challenge
Challenged to Balance simple Form into complex Function
Challenged to Balance simple Form into complex Function
Challenged to Balance simple Form into complex Function
The main challenge was to keep the platform’s high AI functionality while simplifying the user experience. I had to update user flows like onboarding, subscription, interaction with AI-assistant and launch of the marketing campaign keeping essentials and removing friction points.
The main challenge was to keep the platform’s high AI functionality while simplifying the user experience. I had to update user flows like onboarding, subscription, interaction with AI-assistant and launch of the marketing campaign keeping essentials and removing friction points.
The main challenge was to keep the platform’s high AI functionality while simplifying the user experience. I had to update user flows like onboarding, subscription, interaction with AI-assistant and launch of the marketing campaign keeping essentials and removing friction points.
Solutions
Solutions
Solutions
Chose the path to simplify, not compromise
Chose the path to simplify, not compromise
Chose the path to simplify, not compromise
I used heuristic evaluations to spot UX issues and redesigned navigation and onboarding for clarity. After validating changes with tree testing, I applied Jobs-to-be-Done to craft user personas and scenarios. The result was a streamlined experience, positively received by existing users.
I used heuristic evaluations to spot UX issues and redesigned navigation and onboarding for clarity. After validating changes with tree testing, I applied Jobs-to-be-Done to craft user personas and scenarios. The result was a streamlined experience, positively received by existing users.
I used heuristic evaluations to spot UX issues and redesigned navigation and onboarding for clarity. After validating changes with tree testing, I applied Jobs-to-be-Done to craft user personas and scenarios. The result was a streamlined experience, positively received by existing users.
About the Project
About the Project
About the Project
Designing Clarity into AI: A UX Overhaul for Lifedata.ai
Designing Clarity into AI: A UX Overhaul for Lifedata.ai
Designing Clarity into AI: A UX Overhaul for Lifedata.ai
To improve Lifedata.ai’s complex AI platform, I began with heuristic evaluations to detect usability friction. I redesigned the navigation and onboarding to make the experience more intuitive. Tree testing helped validate the new structure. Using the Jobs-to-be-Done framework, I mapped out user motivations and translated them into detailed personas. These personas guided the creation of realistic user scenarios. Throughout, I collaborated closely with the team to ensure the changes aligned with both user needs and business goals. The result was a simpler, faster, and more trustworthy platform experience.
To improve Lifedata.ai’s complex AI platform, I began with heuristic evaluations to detect usability friction. I redesigned the navigation and onboarding to make the experience more intuitive. Tree testing helped validate the new structure. Using the Jobs-to-be-Done framework, I mapped out user motivations and translated them into detailed personas. These personas guided the creation of realistic user scenarios. Throughout, I collaborated closely with the team to ensure the changes aligned with both user needs and business goals. The result was a simpler, faster, and more trustworthy platform experience.
To improve Lifedata.ai’s complex AI platform, I began with heuristic evaluations to detect usability friction. I redesigned the navigation and onboarding to make the experience more intuitive. Tree testing helped validate the new structure. Using the Jobs-to-be-Done framework, I mapped out user motivations and translated them into detailed personas. These personas guided the creation of realistic user scenarios. Throughout, I collaborated closely with the team to ensure the changes aligned with both user needs and business goals. The result was a simpler, faster, and more trustworthy platform experience.
Jobs-to-be-done
DISCOVERY: I noticed that users faced delays in campaign launch due to complex configurations so I aimed to simplify the process with pre-built templates and AI-generated suggestions. RESULTS: Pre-built templates decreased campaign setup time by 42%, enabling quicker launches and more agile marketing efforts for Whatsapp & Facebook.
User scenarios
DISCOVERY: I recognized the difficulty users faced in configuring omnichannel campaigns, leading to a redesign of the distribution settings and message previews. RESULTS: Campaign setup time reduced based on testing, allowing users to launch complex omnichannel campaigns more swiftly with less error rate.
Tree testing
DISCOVERY: Tree testing revealed that users expected workflow configuration to be in a different section, suggesting a mismatch between user mental models and the platform’s structure. RESULTS: Integrating guided navigation for workflow configuration reduced user confusion and boosted successful setup rates by a significant margin within the first 2 weeks after implementation.
Competitor Research
DISCOVERY: Understood how leading AI platforms balance data visualization with simplicity. RESULTS: Identified design gaps that guided the creation of a clearer information hierarchy & navigation.
Competitive Analysis
Information architecture
customer journey maps
Usability benchmarking
Implementation
Implementation
Implementation
Concept Development: Transforming UX Research into Actionable Designs
Concept Development: Transforming UX Research into Actionable Designs
Concept Development: Transforming UX Research into Actionable Designs
I proceeded by creating low-fidelity wireframes that visualized user interactions across Lifedata.ai’s key features, including the Omni CRM and WhatsApp analytics modules. I also created wireframes that incorporated user feedback into the layout of key platform features such as the Omni CRM and Analytics dashboards. The goal was to present complex data sets in an accessible way, facilitating user interactions with Lifedata.ai’s advanced AI capabilities without overwhelming them. After main UX challenges were solved, I was tasked to update visual identity system for the platform and the website. Here are the results:
I proceeded by creating low-fidelity wireframes that visualized user interactions across Lifedata.ai’s key features, including the Omni CRM and WhatsApp analytics modules. I also created wireframes that incorporated user feedback into the layout of key platform features such as the Omni CRM and Analytics dashboards. The goal was to present complex data sets in an accessible way, facilitating user interactions with Lifedata.ai’s advanced AI capabilities without overwhelming them. After main UX challenges were solved, I was tasked to update visual identity system for the platform and the website. Here are the results:
I proceeded by creating low-fidelity wireframes that visualized user interactions across Lifedata.ai’s key features, including the Omni CRM and WhatsApp analytics modules. I also created wireframes that incorporated user feedback into the layout of key platform features such as the Omni CRM and Analytics dashboards. The goal was to present complex data sets in an accessible way, facilitating user interactions with Lifedata.ai’s advanced AI capabilities without overwhelming them. After main UX challenges were solved, I was tasked to update visual identity system for the platform and the website. Here are the results:
Final Designs
Conclusion
Conclusion
Conclusion
Simplified Complexity Without Sacrificing Functionality
Simplified Complexity Without Sacrificing Functionality
Simplified Complexity Without Sacrificing Functionality
Balancing Lifedata.ai’s advanced AI functionalities with a more intuitive user experience was a rewarding challenge. By conducting thorough research, including tree testing and heuristic evaluations, I pinpointed areas that needed refinement. The redesigned navigation and improved user flows streamlined the platform while retaining its technical strength, allowing users to focus on what matters most—building customer relationships through efficient AI-powered interactions. By updating website and platform's visual identity I was able to align Lifedata's brand with the emotional response from it's users.
Balancing Lifedata.ai’s advanced AI functionalities with a more intuitive user experience was a rewarding challenge. By conducting thorough research, including tree testing and heuristic evaluations, I pinpointed areas that needed refinement. The redesigned navigation and improved user flows streamlined the platform while retaining its technical strength, allowing users to focus on what matters most—building customer relationships through efficient AI-powered interactions. By updating website and platform's visual identity I was able to align Lifedata's brand with the emotional response from it's users.
Balancing Lifedata.ai’s advanced AI functionalities with a more intuitive user experience was a rewarding challenge. By conducting thorough research, including tree testing and heuristic evaluations, I pinpointed areas that needed refinement. The redesigned navigation and improved user flows streamlined the platform while retaining its technical strength, allowing users to focus on what matters most—building customer relationships through efficient AI-powered interactions. By updating website and platform's visual identity I was able to align Lifedata's brand with the emotional response from it's users.
About
Contact
© 2014-2025. Designed by zdoor ruslan.
About
Contact
© 2014-2025. Designed by zdoor ruslan.
About
Contact
© 2014-2025. Designed by zdoor ruslan.