Purple Unity
A SaaS platform to manage asset data.
Timeline
Timeline
Timeline
2. 5 years
2. 5 years
2. 5 years
Services
Services
Services
product design, branding
product design, branding
product design, branding
Team
Team
Team
12 people
12 people
12 people
year
year
year
2022-2024
2022-2024
2022-2024
website
website
website
Purpleunity.io
Purpleunity.io
Purpleunity.io
Task
Task
Task
From ux to Brand: Crafting the Backbone of Purple Unity
From ux to Brand: Crafting the Backbone of Purple Unity
From ux to Brand: Crafting the Backbone of Purple Unity
Initially, I was tasked with creating the design for a headless API-first asset data management system. After the launch of the first stable Purple Unity versions, I was charged with creating a brand and marketing website for the startup.
Initially, I was tasked with creating the design for a headless API-first asset data management system. After the launch of the first stable Purple Unity versions, I was charged with creating a brand and marketing website for the startup.
Initially, I was tasked with creating the design for a headless API-first asset data management system. After the launch of the first stable Purple Unity versions, I was charged with creating a brand and marketing website for the startup.
Challenge
Challenge
Challenge
Balancing Speed with Scalability for a Fast-Track Launch
Balancing Speed with Scalability for a Fast-Track Launch
Balancing Speed with Scalability for a Fast-Track Launch
As many startups, Purple Unity wanted to launch its product as fast as possible to gain traction from potential customers. So I needed to create a stable version within the first few months. Creating a flexible design that can support complex and vast functionality was challenging as well.
As many startups, Purple Unity wanted to launch its product as fast as possible to gain traction from potential customers. So I needed to create a stable version within the first few months. Creating a flexible design that can support complex and vast functionality was challenging as well.
As many startups, Purple Unity wanted to launch its product as fast as possible to gain traction from potential customers. So I needed to create a stable version within the first few months. Creating a flexible design that can support complex and vast functionality was challenging as well.
Solutions
Solutions
Solutions
Designing for Adaptability: A System Ready to Scale in Minutes
Designing for Adaptability: A System Ready to Scale in Minutes
Designing for Adaptability: A System Ready to Scale in Minutes
To tackle a complex platform, I designed a scalable system that could be updated in minutes. I began with a stakeholder interview to clarify goals, users, and vision. Using a service design blueprint, I planned UX research and kept the process on track. I mapped the IA for both platform and website, and applied the Kano model to prioritize features and functionality.
To tackle a complex platform, I designed a scalable system that could be updated in minutes. I began with a stakeholder interview to clarify goals, users, and vision. Using a service design blueprint, I planned UX research and kept the process on track. I mapped the IA for both platform and website, and applied the Kano model to prioritize features and functionality.
To tackle a complex platform, I designed a scalable system that could be updated in minutes. I began with a stakeholder interview to clarify goals, users, and vision. Using a service design blueprint, I planned UX research and kept the process on track. I mapped the IA for both platform and website, and applied the Kano model to prioritize features and functionality.
About the Project
About the Project
About the Project
Scalable Design for a Headless Asset Ecosystem
Scalable Design for a Headless Asset Ecosystem
Scalable Design for a Headless Asset Ecosystem
I worked closely with Purple Unity’s CEO from day one to design a future-ready, API-first platform for asset data management and sharing. I began with stakeholder interviews that informed user personas, a service design blueprint, and a Kano model to prioritize essential features. I mapped key flows like onboarding, adding assets, creating auctions, and targeting audiences. Realizing the system’s scale, I built a flexible design system early on to allow for fast, seamless updates. Once the platform was live, I focused on branding — designing the logo, color palette, visual identity, and defining the voice and tone. I also created the entire website architecture, designed each section, and wrote most of the content. After launch, I continued to support product, brand, and site with iterative design improvements.
I worked closely with Purple Unity’s CEO from day one to design a future-ready, API-first platform for asset data management and sharing. I began with stakeholder interviews that informed user personas, a service design blueprint, and a Kano model to prioritize essential features. I mapped key flows like onboarding, adding assets, creating auctions, and targeting audiences. Realizing the system’s scale, I built a flexible design system early on to allow for fast, seamless updates. Once the platform was live, I focused on branding — designing the logo, color palette, visual identity, and defining the voice and tone. I also created the entire website architecture, designed each section, and wrote most of the content. After launch, I continued to support product, brand, and site with iterative design improvements.
I worked closely with Purple Unity’s CEO from day one to design a future-ready, API-first platform for asset data management and sharing. I began with stakeholder interviews that informed user personas, a service design blueprint, and a Kano model to prioritize essential features. I mapped key flows like onboarding, adding assets, creating auctions, and targeting audiences. Realizing the system’s scale, I built a flexible design system early on to allow for fast, seamless updates. Once the platform was live, I focused on branding — designing the logo, color palette, visual identity, and defining the voice and tone. I also created the entire website architecture, designed each section, and wrote most of the content. After launch, I continued to support product, brand, and site with iterative design improvements.
Stakeholder interview
DISCOVERY: I discovered the objectives, timeline, and success metrics of the project, as well as background and goals. RESULTS: Based on the interview, I created a service design blueprints and measured the final results against expected.
Service Design blueprint
DISCOVERY: I outlined the whole scope of product-user interaction with the platform. RESULTS: I designed flows for every interaction mentioned in SDB and created edge-cases and happy path.
KANO model
DISCOVERY: To design key features inside the PU platform, I outlined priorities to increase customer satisfaction. RESULTS: Implementing these key feature significantly boosted customer satisfaction rates, increasing user retention by 24% post-launch.
Branding
DISCOVERY: I needed to create a consistent branding for the Purple Unity startup. RESULTS: I managed to create a coherent and recognizable brand.
Competitive Analysis
Information architecture
customer journey maps
Usability benchmarking
Implementation
Implementation
Implementation
Integrating Research, Branding, and Design Into a Cohesive System
Integrating Research, Branding, and Design Into a Cohesive System
Integrating Research, Branding, and Design Into a Cohesive System
After the UX research, I started to create a full-fledged atomic design system. I also created a component for every element on the screen that was repeated twice or more. I moved from one user flow to another, creating a cohesive and logical system. After I had the full scope of the platform, I started designing high-fidelity prototypes. For the brand, I started with the mind map. Then I designed the logo, selected typography and colors, and moved into writing principles, voice & tone. For the website, I laid down IA, designed sections and put down all the content, before creating visual language. I moved in iteration circles and added new features, pages and elements as they came up.
After the UX research, I started to create a full-fledged atomic design system. I also created a component for every element on the screen that was repeated twice or more. I moved from one user flow to another, creating a cohesive and logical system. After I had the full scope of the platform, I started designing high-fidelity prototypes. For the brand, I started with the mind map. Then I designed the logo, selected typography and colors, and moved into writing principles, voice & tone. For the website, I laid down IA, designed sections and put down all the content, before creating visual language. I moved in iteration circles and added new features, pages and elements as they came up.
After the UX research, I started to create a full-fledged atomic design system. I also created a component for every element on the screen that was repeated twice or more. I moved from one user flow to another, creating a cohesive and logical system. After I had the full scope of the platform, I started designing high-fidelity prototypes. For the brand, I started with the mind map. Then I designed the logo, selected typography and colors, and moved into writing principles, voice & tone. For the website, I laid down IA, designed sections and put down all the content, before creating visual language. I moved in iteration circles and added new features, pages and elements as they came up.
Final Designs
Conclusion
Conclusion
Conclusion
Creating for the Present, Designing for the Future
Creating for the Present, Designing for the Future
Creating for the Present, Designing for the Future
Building Purple Unity involved a balance of research-driven decision-making and creative execution. Starting with the platform’s design, I implemented a robust, atomic design system that could handle rapid iterations and updates. I used tools like the Kano model and information architecture to prioritize and refine the user experience. The branding came next, where I crafted a logo, visual identity, and a comprehensive brand system that reflected Purple Unity’s values of innovation and sustainability. By the end of the project, we had created a scalable platform and a strong brand that stood out in the asset management industry.
Building Purple Unity involved a balance of research-driven decision-making and creative execution. Starting with the platform’s design, I implemented a robust, atomic design system that could handle rapid iterations and updates. I used tools like the Kano model and information architecture to prioritize and refine the user experience. The branding came next, where I crafted a logo, visual identity, and a comprehensive brand system that reflected Purple Unity’s values of innovation and sustainability. By the end of the project, we had created a scalable platform and a strong brand that stood out in the asset management industry.
Building Purple Unity involved a balance of research-driven decision-making and creative execution. Starting with the platform’s design, I implemented a robust, atomic design system that could handle rapid iterations and updates. I used tools like the Kano model and information architecture to prioritize and refine the user experience. The branding came next, where I crafted a logo, visual identity, and a comprehensive brand system that reflected Purple Unity’s values of innovation and sustainability. By the end of the project, we had created a scalable platform and a strong brand that stood out in the asset management industry.
About
Contact
© 2014-2025. Designed by zdoor ruslan.
About
Contact
© 2014-2025. Designed by zdoor ruslan.
About
Contact
© 2014-2025. Designed by zdoor ruslan.